Analysis of Microsoft Gulf

Analysis of Microsoft Gulf There is no use denying the fact that modern age could be characterized by blistering development of corporations which managed to seize various markets and introduce its products or services to people who reside in different parts of the world. Additionally, blistering development of globalization and various means of transport made cooperation between departments of a company, which are situated in a great number of countries, easier.Advertising We will write a custom report sample on Analysis of Microsoft Gulf specifically for you for only $16.05 $11/page Learn More That is why, nowadays, we can observe several huge international companies that struggle with each other in order to grasp the market and obtain extra benefits. It is obvious that usually the most perspective directions of development and regions are chosen. Traditionally, Europe and the USA had been taken as such regions. Thus, nowadays, the shift of priorities could be observed as countries which were comparatively weak in the past start to develop and attract attention. It should be said that the UAE has become one of these states. Having great oil deposits and developed oil extraction industry, the state can boast one of the greatest incomes in the world. That is why, blistering development of the economy of the UAE coincided with the growth of the number of offices that represent various international companies. With this in mind, the main aim of the given paper is the analysis of the main peculiarities of the functioning of Microsoft Gulf department, that is the part of a great Microsoft corporation and now functions within the territory of the UAE. It is obvious that the given company tries to introduce its products and services to new and perspective market and that is why, its functioning is organized in the most beneficial and efficient way. First of all, it should be said that Microsoft corporation is one of the most famous and beneficial companies in the worl d which annual income is bigger than the budget of many states (Microsoft Corporation (MSFT), 2015). Though, it is obvious that any company has to evolve and promote its further development in order to remain topical and beneficial. Under these conditions, Microsoft Company realized the necessity of new markets that will be able to increase the demand for its products and result in the significant increase of the level of incomes. However, one should mind that the process of introducing products to the new market is rather complicated and consists of a great number of various peculiarities that should be taken into account while trying to take on the market. Peculiarities of language, culture and demands of customers should be given great attention while analyzing the state of the new market and creating the strategic plan. With this in mind, along with the decision to introduce its services to the Gulf region, Microsoft company also organized the department which main task is to al ign efficient and beneficial functioning of the company in the region.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Microsoft Gulf nowadays is one of the most beneficial international companies that function all over the world and in the Gulf region, trying to provide qualified services to its customers in terms of peculiarities of local demands that could be taken as the reflection of customs, traditions and the state of the economy of the country. In other words, it is possible to say that Microsoft Gulf tries to spread its influence in the UAE, creating new departments and organizing new ways to work and improve the quality of services. Having outlined the background for the development and introduction of the products of Microsoft corporation to the UAE market, it is also possible to start the analysis of the given company from the determination of its shareholder structur e and the role which shareholders play in the functioning of a company. First of all, it should be said that being a giant international company with great incomes, Microsoft is obviously organized according to rather popular pattern that is able to guarantee its efficient functioning. The company is ruled by the shareholders council which consists of people who possess companys shares. They do not perform managerial functions, thought, they accept some very important strategic decisions and determine the way in which company will develop. It should also be said that the shareholder structure is quite simple though efficient. The shares of the company are distributed between the main shareholders who now are Steven Ballmer with 333 million shares, then comes Bill Gates with 330 million and other important shareholders who own shares which comprise not more than 1% of the total number (Microsoft Corporation (MSFT), 2015). However, due to the peculiarities of the shareholder structure , there are shares which could be bought by anyone who wants to become the shareholder of the Microsoft company (Sheridan, 2014). The shares of the company could be bought on the brokers board or directly from the shareholder. However, one should mind that Microsoft is a giant international corporation with the great level of incomes, that is why its shares cost a lot and if a person wants to become not just a common shareholder, but to have the right to participate in the shareholders council, he/she has to by at least one percent of shares. However, Microsoft organizes annual shareholders meetings in order to inform people about the strategic steps performed by the company and keep in contact with them.Advertising We will write a custom report sample on Analysis of Microsoft Gulf specifically for you for only $16.05 $11/page Learn More These meetings are organized with the help of various web technologies so the shareholders do not have to go to the main office. With this in mind, it is possible to conclude that the shareholder structure of Microsoft company is organized according to the traditional pattern as the main shareholders are able to manage the company and accept some important strategic decisions, while the rest of shareholders could just collect dividends from owning shares of the company. Nevertheless, it is impossible but mention the way in which the process of the company is organized and how the main tasks are accomplished. With this in mind, it is possible to say that being the international company which centers on the production and distribution of various IT technologies, Microsoft tries to guarantee the efficient and clear process of delivery of a product and payment because its image depends on it. Thus, having a great number of plants and factories all over the world. the company organizes its functioning in the way that could guarantee that the needed device or hardware will be delivered to the needed place i n time. Moreover, it has to be of a good quality in order to meet the standards of the company, that is why the main principles of TQM are also implemented in the functioning of the company. Besides, one of the main peculiarities of the companys process is the great attention given to the credibility of partners and methods they use to pay for their products. That is why, Microsoft declares the standardization of its procurement practices. In other words before payment can be approved, every Microsoft supplier has to be approved by the Microsoft Procurement group, have signed an agreement with Microsoft, and have a purchase order in hand (Our Process, 2003, para. 2). This procedure helps to avoid a great number of various problems connected with the payment methods and trust between partners. Moreover, the given practice makes the control over the spending of a company easier and Microsoft could manage its finances, deciding what sphere or project to invest. Additionally, it helps t o make the process of communication with some potential customers easier as this mechanism can prevent the appearance of various problems. Nevertheless, being one of the most beneficial companies in the world, Microsoft deals with great money flows. It is obvious that this process is also controlled and monitored. The company works mainly with cashless transfers. Customers payments, which come from the purchase of a product or some service, are transferred to the banking account of the company. This account serves for the further distribution of costs. It is also obvious that relevant authorities control all money flows in order to get rid of mistakes of currency violations. The given model turns out to be rather efficient and productive.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It should also be said that such a great company as Microsoft should obviously have a certain insurance strategy which main aim is to get rid of some unexpected and unpleasant cases and guarantee the stable functioning of a company and security for its workers. That is why the company pays about $20 million annually for commercial insurance (Wojcik, 2009). This insurance includes property coverage, crime, ransom, kidnap employment practices liability and a great number of other points (Wojcik, 2009). Additionally, there are some other nontraditional risk-finacning solutions that could provide about $2 billion dollars for the company in case of some complications or unexpected situations (Wojcik, 2009). It should be said that the main aim of buying insurance of the company nowadays is the attempt to guarantee security for all top managers and common workers in case of some catastrophic losses. Officials of the company do not eliminate the possibility of some natural catastrophe and w ant to be prepared for it. That is why, great sums of money are spent on it. However, Microsoft does not spend money on some issues which are taken as not important or expected. Some intellectual losses are not covered by the insurance as Microsoft has other remedies and tools to protect it. With this in mind, it is possible to state the fact that the company wants to protect itself in case of emergency and buys insurance only if it could be taken as cost effective. Thus, having a great number of various assets like DirectX, Nokia, Xbox and many others, the company also provides insurance for them in order to be ready to compensate losses for staff that works at various departments. It should also be said that the Microsoft company cares not only about its facilities and products. though, it provides various kinds of services and bonuses for its staff. First of all, it is possible to say that work at this very company can be beneficial because of the high level of salary. However, i t is not the only advantage. The thing is that Microsoft provides complete and beneficial insurance for all its workers. First of all, one can admit 100% paid healthcare, including the dental one (Microsoft Careers, n.d). It means that if a worker of a company gets sick he/she can count on good treatment that will be provided in various hospitals of the UAE or the state that will be chosen by a worker. Moreover, there is the practice of maternity leave, when mothers receive eight weeks of paid maternity disability leave. Additionally, there is a paternal leave that provides benefits for new families in order to establish relations within the family. Thus, it should be said that there is a developed system of bonuses that could help to increase the level of performance of a worker and stimulate his/her better functioning. Workers, who can be described as very precise and efficient, receive some bonuses which show them that their efforts are appreciated. Moreover, there are some extra benefits, such as gyms, discounts and social clubs that serve to create the beneficial atmosphere for a worker and help him/her to become the part of a collective (Microsoft Careers, n.d). With this in mind, it is possible to state the fact that high insurance rate of the company helps to make its workers feel secure and appreciated. With this in mind, it is possible to state the fact that the insurance provided for workers of the Microsoft company could be taken as one of the best in the world. However, it should also be said that workers also have to pay for this insurance. Usually, money is kept back from wages during the year that is why the sum is not so great for a worker. For example, it should be said that employees will be required to pay out-of-pocket maximums of $1,000 to $2,500 for catastrophic coverage (Eaton, 2010, para. 4). Thus, the given sum could be taken as quite fair in terms of existing insurance practice. The thing is that workers, who pay this money, are supp lied with the 100% free health care that could be much more expensive. That is why, these payments are taken by the company only for the purchase of the insurance connected with some severe complications or conditions, while the rest is paid by the company. That is why, existing insurance practice could be taken as a quite efficient one. Resting on these facts, having analyzed the main information connected with the activity of Microsoft corporation in the Gulf region, it is possible to make a certain conclusion. It should be said that realizing the great importance of the new and developing market, the company tries to organize it functioning in the most efficient way. Being ruled by the shareholders council, it tries to create clear and efficient pattern according to which the company will function and evolve. Microsoft already has great incomes in the given regions and, moreover, want to increase them. Additionally, wise and outstanding insurance policy, which main aim is to prot ect the top managers and workers of the company from various unexpected complications, also leads to the improvement of the image of Microsoft and attraction of new workers and customers. That is why, it is possible to conclude that Microsoft has good perspectives for its development in the Gulf region. References Eaton, N. (2010). Microsoft employees must contribute to health care in 2013. Retrieved from http://blog.seattlepi.com/microsoft/2010/10/08/microsoft-employees-must-contribute-to-health-care-in-2013/ Microsoft Careers. (n.d.). Retrieved from https://careers.microsoft.com/benefits Microsoft Corporation (MSFT). (2015). Retrieved from https://finance.yahoo.com/q/mh?s=MSFT+Major+Holders Our Process. (2003). Retrieved from https://www.microsoft.com/about/companyinformation/procurement/process/en/us/ Sheridan, P. (2014). Bill Gates no longer Microsofts biggest shareholder. CNN.com. Retrieved from http://money.cnn.com/2014/05/02/technology/gates-microsoft-stock-sale/ Wojcik, J. ( 2009). Microsoft relies on self-insurance for most exposures. Retrieved from businessinsurance.com/apps/pbcs.dll/article?AID=9999100027500

Role Model Essays

Role Model Essays Role Model Essay Role Model Essay Many of us have role models in our lives and to most people role models are athletes and movie stars, but to me a role model is much more. To me a role model is a person who has positively influenced someone in life, and is not a person filled with selfishness and greed. They help shape someone’s personality, and characteristics. They are people who someone can look up to for advice in a hard situation, and know that they will give those words of wisdom. They will never judge our past actions, instead only look to help because they really care. A role model is someone who we should never feel awkward talking to about our problems. A perfect role model for me is my mother. She is a wonderful human being. She’s smart, wise, ambitious, patient and such a loving person. There are no words that can describe my gratitude towards her, but through this essay I will describe some of her characteristics that makes her my role model. To begin with, I would like to describe my mom’s ambition. Life was not easy with her, my father died when my bother was six years old and I was two. She was a single mother of two children and the head of the family. She woke up every morning with the positive attitude, and a smile on her face, even when she did not feel like it. She was always searching for ways to improve her persona, and live a happier life. My mom has worked really hard to give my brother and I the lifestyle we had. For example on my birthday she saved money for a month to do my birthday party and, she never missed one. My mom’s ambition to succeed in life has allowed her to grow into a wonderful person full of kindness and knowledge. Ambition is a great virtue to have, and that is one reason why my mother is my role model. My mother is a hard worker, she never complains about her life also, she always gets what she wants. If I ever need my mom’s advice or help she will be always there for me even today. My mother is a wise, smart and educated person, she has not any masters degree and for me she’s an example of what intelligent person should be like. Sometimes she comes home tired from work, and she still makes time for her family. She makes sure that we have done our homework and is always making sure we have everything that we need. I learned from my mother that if I work hard, I will get what I want. She always advised my brother and I to go to school so that we may become professionals. She always reminds us about the importance of education and knowledge. She always said â€Å"you will not get anywhere without hard work†. For example, when I was six years old I told my mom that i hated school and wanted find a job and leave the school. My mom showed me a person who was cleaning streets, and a person who was rich. She said if you want to clean streets you don’t have to go to school, but if you want to be successful and have money go to school and work hard it no matter how smart you are, to be consistent and perseverant is your key. She has shown me to stand on my own two feet and not be dependent of anyone for the success or failure in my life. Next, my mother taught me to be a positive person, and to help people when they are in need, and of course to do good things in my life. When we help people we are doing a good thing, that’s how good, positive spirit comes and stays around us, and that how we always get good things back. This is a good luck that we make for ourselves. It’s a secret of life, which not everyone believes in or follows it. My mom always says â€Å"treat everyone the way you want to be treated†. She said: â€Å"the more you give, the more you get†. Believe in good things that can happen, forgive people if they hurt you and also forget if they did hurt you. For example, joy, health, money, relationships, love, happiness and everything we ever wanted, we can get it by believing in it, and of course we have to do something to get it. My mother is my pride! She fills my heart with all the joy and love. She said that being a parent is her passion and it filled her heart with so much joy. Aside from being an outstanding person, she is a wonderful cook. I loved to come home from school and smell the great food that she has prepared for the day. Cooking is one of the many things that she has taught me. She always says that it is important for women to know how to cook, because it will help me in life. All of these characteristics that my mother has taught me will help me in my life. Becoming a successful person is a tough thing to do. For example; it requires a lot of hard work and responsibility. Many people do not live this type of life; they would like to live because they are not responsible people. So in other words, life only requires a little bit of hard work and determination. In conclusion, my mother is the person who has impacted my life the most. She is the most important person in my life and I know that she will be always there for me with help, her love, and her care. She’s a wonderful person, she admires the beauty of life, and as a result she is always in a good mood. Now, like my mother, I’m a positive thinker, and I am a creative person who believes life is what you create it to be. I also know if I have o make any big decisions in my life, I can always ask my mom for advice because she has the wisdom and experience. I also know that she will tell me the truth even if it is not something that I want to hear, but she will tell me with kindness and without any judgment. My mother is my role model because she does so much for me; she gives me everything she has just to make my life easier. I love my mother and I am so thankful that she is the way she is. My mother is always there for me and I would do anything for her.

ZZZZ Best company Assignment Example | Topics and Well Written Essays - 1000 words

ZZZZ Best company - Assignment Example ZZZZ Best company The industry attracts various kinds of people. They can be young old, poor or rich. The entry requirements such as the license are easily attained. Some of the challenges that most of the players face in this industry include client’s complaints, payment of vendors and delay of payment. In his tender years around age 12, he was introduced into the industry of carpet cleaning, by his mother. After working for sometime, he formed his company the ZZZZ Best and began operations, at the age of 16 years. He used his entrepreneurial skills and smart minds to expand the company’s capital base. Minkow had an outstanding personality, which he later applies in creating a series of network, which helps his business to thrive into a fictitious multimillionaire empire within a short period. Mr. Minkow operated his company with a lot of caution in his bid to hide the fictitious business. For instance, he hires an accountant for a year in order to subdue an audit trail. This incident is seen when Mr. Greenspan, is resigned from his work, without proper procedures. The young entrepreneur Mr. Barry Minkow as the chief executive officer formed this company in 1982. It operated privately until 1986, when it went public. The company carried out operations in carpet cleaning until such time when Mr. Minkow realized difficulties in raising capital for the business. Minkow used the Company to get loans from financial institutions, which believed the financial values presented to them.

Arabic Culture Essay Example | Topics and Well Written Essays - 500 words - 4

Arabic Culture - Essay Example The cultural identities of individuals are strong elements that considerably influence their ideologies and general mode of behaviour. The cultural paradigms of social structure become critical aspects of national identities and therefore important issue within state. Thus, media, especially the role of television in defining the cultures of Arab world and American society is important facet in the contemporary times. There is vast difference in the television programs of Arabs and America. While television is a popular media in the Arab world, the programs of the televisions are focused on the family lives and promote the Arab culture. They highlight obedience amongst children and emphasize the importance of religion within the society, showcasing family values and religious beliefs for leading a model life. The conservative values of Arab societies with parental control over children are vastly different to that of American television programs. American culture promotes individualism and highlights the independent views of the individuals. The American television programs also showcase the American liberal views vis-Ã  -vis personal views on all issues including sex, sports, fashion, religion etc. The liberal view of American society was not approved by the conservative muslin society of the Arab world. Hence, government control over foreign TV channels was applied in the Arab nations till a f ew years back. But in the recent times, the globalization has brought in new changes within the media and made foreign television channels like MTV popular amongst the youth in Arab. The American music channel in the Arab nations has introduced popular pop culture within the native music which has become instant hit with the young. Most importantly Arab television programs in the Middle Eastern societies are promoting democratic values and freedom of press. Al Jazeera is prime example of TV channel that brings forth critical issues of society and also that of

RESEARCH ESSAY Example | Topics and Well Written Essays - 2000 words

RESEARCH - Essay Example Different political parties therefore do have different frameworks of handling these different policies and when they come together to work, they have to rationalize the different policies that they have, to come to a binding and conclusive policy paper that clearly articulates how to deal with the issues (Spoonley, Dupuis, and Bruin, 2006). In the rationalization of the policies, there are likely to be challenges that are faced by the parties since the ideological beliefs of the parties may not be flexible to alter. The party’s secretariats have to therefore exercise tolerance and allow the give and take principle to take precedence so that a conclusion can be reached. In the case of New Zealand, the possibility of the Green party and Labour party coming together for a coalition must definitely show its strengths as well as the weaknesses in dealing with the issue of employment and unemployment in the country. Thus, this paper looks at the different positions held by the two political parties ha and how they will work for and against them in case they form a coalition government, and is biased to the issues of unemployment among youths in the country. Ideological Positions of the Parties on Employment Matters An ideology in the political environment is defined as a set of political thoughts that guides and determines policies and political action. Political ideologies are not accepted by all the people of every nation and this is even seen in the individual political parties. In this case, the Green and the Labour party have different political ideologies concerning matters relating to employment and unemployment issues. Ideological References of the Green Party The Green party has shown consistent approach to the issues that relates to employment. In their policies, they can be rated to have those policies that appeal to those who are employed. For instance, from 1999, the party has conceived policies for the betterment of the employees (Steve, 2010). They repeal the ECA payment equity for the women in the country. They also made proposal to extend the parental leave progressively form 12 weeks by 1999 to 14 weeks by 2011. The party has also proposed the minimum annual leave to be 4 weeks and have maintained the position to date. The reduced working hours in a week has also been an issue that is critically looked into by the party and maintained it to 35 hours in a week (Auston, 2008). In a very controversial way, the party has also encouraged child employment but maintained that the environment for such employees be safe. Above all, the party has throughout maintained that workers must be supported through their cooperatives; the party has then supported the workers through their cooperatives. They have also worked for the review of the ERA and in that sense, they have supported industrial democracy, employment, and pay equity (Auston, 2008). They have also supported the views of collective bargaining coupled with the balance of wages and life as well as job security. The contribution of the party to the issues of industrial relations has been manifested by the party and it can be attested that it holds a strong position for the employed and wants to better their condition of life. Ideological References of the Labour Party The industrial relatio

Dichotic Listening Task Analysis

Dichotic Listening Task Analysis Miss Emma Elizabeth Dorothy Meredith What does the dichotic listening task tell us about how we attend to information? Discuss this with reference to early and late selection models of attention. Attention is a selection process and is invaluable to our everyday lives. We use our attention for many things such as crossing the road, watching over our children, or even while multi-tasking (which is an invaluable skill in today’s world). Psychologist William James (890), talked about two modes of attention; Active attention which is indicative of an individual’s goals and expectations and controlled in a top-down way; and passive attention which is controlled in a bottom-up way and is effected by external stimuli (Eysenck, Keane, 2010). The way attention works brings about a host of questions which has generated much research in to this field; questions such as how much information can we take in at once? What happens to the information to which we are not attending? Do distractions from unwanted information cause attention to fail? Other questions are how do we process the information coming through our senses? And when in the process do we filter out that which i s not relevant? (Naish, 2010). This essay will be concerned with where the filter lies in the process and will compare and contrast early and late models of selection, drawing on research in this area which has used dichotic listening tasks to help explain how we attend to information. The dichotic listening task is a method commonly used by researchers in psychology to explore selective attention. Participants are asked to wear headphones, in which they are then presented with multiple sounds representing that of the real world. These different sounds are played in each ear and are easily manipulated (Naish, 2010). Broadbent (1952, 1954) used the dichotic listening task to support the bottleneck theory of attention. This theory proposed that information is selected on the basis of ‘low level’ physical characteristics such as location of sound, pitch and gender of speaker, and only this information is processed which would suggests that this bottleneck in the attentional system is such that only a limited amount of sensory information passes through it. Broadbent argued that this bottleneck occurs early on in the filtering process. To demonstrate this theory, Broadbent used the dichotic listening task in which he used two conditions where the participa nts are asked to listen and repeat different numbers. Pairs of different numbers are played to each ear. They then have to report these numbers back either by confirming the numbers heard in each ear (condition 1) or reporting the numbers in the order they were heard (condition 2). Broadbent’s findings were that generally participants found condition 1 easier than condition 2 and that participants generally couldn’t remember the ignored message in one ear when close attention was paid to the message in the other. However he found that with short messages, participants could access the neglected information a short time after, as it would be stored in the echoic memory. Physical features such as pitch and location were also found to be used by participants to track messages. From this, Broadbent concluded that switching attention back and forth between ears took up more cognitive resource and that the physical features were also used to filter information. He also propo sed that all information is received in parallel and then sorted based on the perceptual characteristics. It is only then that the signal wanted is passed on for processing, anything else is blocked which protects again overloading of the semantic processor (Naish, 2010). Broadbent’s early filter theory has been criticised he argument being that if we haven’t extracted meaning out of the sensory information then how do we know to discard it as not relevant. Theories which contrast Broadbent’s early filter theory shall be looked at next. Attenuation theorists suggest that only the shadowed message in dichotic listening tasks are fully processed, however everything else is not blocked, it is just attenuated. Treisman (1960) discovered that some participants, when shadowing a message, would say a word that had been presented in the unshadowed message. She found that this was usually because the word was plausible in the context of meaning in the shadowed message (Eysenck, Keane, 2010). This led Treisman (1964) to propose the attenuation theory which is that all information is perceptually processed in parallel then sent through for processing semantically. The attended message would be left untouched and then, in contrast to Broadbent, all of the other information would be attenuated and analysed, rather than blocked which explains why the attenuated message will sometimes be attended to (such as in the cocktail party effect where you can be attended to a conversation in one part of the room, hear your name in another part of the room and then switch your attention to that conversation) and also illustrates a flaw within Broadbent’s early Filter theory. Treisman used the dichotic listening task and shadowing to illustrate attenuation. Participants were asked to shadow a story being played in one ear ignoring what was being played in the other ear. She found that participants began to shadow the other ear if the story switched ears, contradicting Broadbent’s theory as they shouldn’t be aware of the story continuing in the other ear. Treisman proposed that this was due to priming where the temporary sensitisation of a word due to the presence of another causes the listener to assume what the next word will be. She also claimed that the location of the bottleneck was likely to be more flexible than Broadbent had suggested (Naish, 2010). Certain words, such as own name, may also be recognised easily in the unattended message. It was demonstrated by Underwood (1977) that the primi ng effect became stronger if there were several linked ideas used to prime rather than a single word. Underwood also concluded that sentences are processed as whole units but only when attended as the priming effect was also much stronger when the story starts in the attended ear and then switches to the unattended ear rather than vice versa (Driver, 2001). It has already been mentioned that Broadbent had found that information could be stored in the echoic memory and it is also true of the iconic memory when it come visual modality. He argued that if we could switch attention rapidly into the appropriate sensory buffer then it would be possible to process unattended information. Broadbent was, however, cynical about this as he believed that it took 500ms to shift attention, but it actually takes 50ms (Tsal, 1983 cited Eysenck, Keane, 2010). This means that shifting attention to that information in the echoic memory can be as efficient as shifting attention to the actual object. Tre isman argues that the reason for this sporadic semantic processing of the unattended information is due to a leaky filter. In contrast, Broadbent argues that it depends on what is called ‘slippage’ by Lachter et.al (2004). That is attention shifted to supposedly unattended information, therefore it is not unattended (Eysenck, Keane, 2010). There are three other studies that showed unconscious awareness of the unattended material. Corteen and Wood (1972) conducted an experiment where participants were conditioned with a mild shock to city names until they showed a Galvanic Skin Response (GSR). They still showed GSR to these words and cities they hadn’t been conditioned in, when they occurred in the non-shadowed message, although consciously they were not aware of them (Naish, 2010). Corteen and Dunn (1974) also conditioned their participants to certain words so that they would exhibit GSR upon hearing them. To demonstrate non-awareness, participants were instructed to make a conscious response when a conditioned word was played. They failed to do this most of the time when the conditioned word was played in the unattended ear and exhibited GSR. This suggests that some processing for meaning must take place and contradicts Broadbent’s early filter theory (Driver, 2001). Von Wright, Anderson and Stenman (197 5) suggested that meaning can be processed without awareness. They established that a GSR was caused by related words, even synonyms, for the conditioned word by conducting a dichotic listening task where the participants were presented with two lists of words auditorially and asked to shadow one list and ignore the other. The findings were that this indeed happened and a GSR effect occurred when the words were in the non-shadowed list or were very similar sounding words (Eysenck, Keane, 2010). As already mentioned, attenuation theory helps to explain the cocktail party effect and also Corteen and Dunn’s finding. It confirms that unattended information might be available for identification not meaning. There is also less perceptual information to be identified with special words such as own name. Attenuation theory also explains why participants will follow a message from one ear to the other as both messages are being processed however priming makes related words in attenuated messages easier to identify at switching point (Driver, 2001). It may also be possible to explain auditory attention (how we deduce distinct â€Å"sound objects† to attend to, such as one person’s voice among many) by extending visual attention theories that explain how we deduce and attend to objects in our spotlight of attention. This suggests the same neural mechanisms may lie beneath both types of perception (Shinn-Cunningham, 2008). It is proposed by late selection theorists that all information is processed. It’s only the pertinent material that is made available Deutsch and Deutsch (1963) suggested that all messages are processed both perceptually and semantically, with the most important or relevant stimulus deciding the response. This puts the bottleneck much closer to the end of the processing system than both Broadbent’s and Treisman’s theories (Eysenck, Keane, 2010). Another theory suggested by Norman (1968) was that all information must be processed to the point where meaning is designated from memory (Naish, 2010). However, late selection theories were later falsified by developments in neuroscience. Neurophysiological studies took place which provided evidence against the theories of Deutsch and Deutsch. Coch, Sanders and Neville (2005), using the dichotic listening task, asked their participants to attend to one of two auditory messages. The task for the participants was to spot p robe targets which were presented on both the attended and non-attended messages. Event-Related Potentials (ERP) were recorded from each participant. It was found that ERPs appeared 100ms after the probe was presented and was greater when the probe was presented on the attended message. This suggests that there was more assessing of attended probes rather than unattended probes. However, if processing happened in the way Deutsch and Deutsch theorise, then there wouldn’t be any difference in the ERPs recorded (Eysenck, Keane, 2010). Each of the theories uses the dichotic listening task to provide evidence to support their theory. We know that attention is a limited resource and that we can’t focus on everything within our environment. The three major theories do give us an insight in to this. Broadbent’s early selection theory argues that the filter comes before the information is given meaning, but if this was the case then we wouldn’t be able to identify our own name when spoken in the unattended ear. Deutsch and Deutsch went on to argue that the filter happens after the information has been given meaning , so you register and assign everything a meaning then the filter decides what to pass on to conscious awareness. However, as attention is limited, this seems like a waste of resource to assign meaning to information that you will never need. So, Treismans attenuation theory fits nicely in between Broadbent’s early filter and Deutsch and Deutsch late selection filter and argues tha t the information into the unattended ear weakens but is not eliminated, that some of it will get through to the perceptual processes and be given meaning. The input from the unattended ear will still be given meaning but not as high priority as that in the attended ear. If, at this point, the unattended information is important (like hearing your names across a crowded room) then attention can be switched and you attenuate the previously attended to ear. The jury is still out on which of these theories is the ultimate when it comes to helping in our understanding of selective attention, however, each if the theories has been pivotal in how we view selective attention and this is important because attention is crucial to any other cognitive function that we perform. Word count: 2046 References Driver, J. (2001). ‘A selective review of selective attention research from the past century’,British Journal of Psychology,vol. 92, pp. 53–78. Edgar, G. (2007). ‘Perception and attention’. In D. Miell, A. Phoenix, K. Thomas (Eds), Mapping Psychology (2nd ed., pp. 3-50). Milton Keynes: The Open University. Eysenck, M. Keane, M. (2010). ‘Visual perception and attention’. In Cognitive psychology: a students handbook. (6th ed. Pp 153 – 201) Hove, Eng. New York: Psychology Press. Naish. P., (2010). ‘Attention’. In Kaye, H. (Eds).Cognitive psychology (pp 29 – 62). Milton Keynes: The Open University Shinn-Cunningham, B.G. (2008). ‘Object-based auditory and visual attention’,Trends in Cognitive Sciences,vol. 12, pp. 182–6.

How can one truly define love :: essays papers

How can one truly define love Love is a wonderful thing; a wise man once said that to me. Although this statement leaves sparse room for argument, it does little to define what love is beyond the vague realm of wonderful. It is my duty as a stanch romantic to embark upon the seemingly tricky task of defining love by looking at the history, explaining what love is not, and investigative the uses of love and the results of which it brings. The origin of the word is probably the most understandable place to start. As with many words in the English language, love is a derivative of the Latin word "notquitesurewhatimdoing" which means "You think you want it when don’t have it, but when you have it your not sure if you want it." The word was created to explain the phenomenon that existed when certain couples came into contact with each other and either stayed together forever throughout the end of time, or went about their lives miles apart down separate roads of travel. Regardless of the outcome, the relat ionship was usually attributed of throat lumps, knotted stomachs, weak knees, speech impediment, sweaty palms, nausea, sneezing, and occasional runny nose. Quarrelsome insanity also resulted. History clearly defines this. Can we ever forget the face that launched a thousand ships? Federally expressing Van Gough's ear; Eric Clapton stealing away George Harrison’s first wife? When Ronnie left Jessie for Susie, then found out that Jessie had already left Ronnie for Karen, on â€Å" Days of our Lives†. All of these were results of love and love lost. Ill-fated lovers have stated that love is not hand nor foot nor any part belonging to a man. Matrimonial ceremonies also claim that love is not jealous or boastful. Let it be stated hear that love also is not a gourmet dish, a domesticated animal, or a latest trend. Love is neither a premeditated security instrument nor the most hidden secret at the Pentagon. Love is not another seasoning to bottle and stick on the dust-lined shelves of the spice rack. Love is not to be confused with adhesive tape. Instead, love is a great complement to late, evening thunderstorms on warm June nights. Love goes well with chicken soup and the sniffles. Love is cold, wet sand between bare toes.

Case Solution on Abrasm Company

————————————————- A ————————————————- Case Study ————————————————- On ABRAMS COMPANY ————————————————- Of ————————————————- Management control System ————————————————- ————————————————- Presented to Presented by: ————————————————- DR B. A.Prajapati ModiRashmi S. (24) ————————————————- MeghaniShital L. (20) ————————————————- Trada Lalit V. (60) ————————————————- RajdevBrijesh (46) ————————————————- Ozha Sandip (47) ————————————————- ————————————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- ————————————————- ———————————————— Batch: 2010-12 ————————————————- ————————————————- ————————————————- ————————————————- About The company ———â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- US company ————————————————- Manufacturing auto parts ————————————————- Selling in Domestic as well as foreign Market ————————————————- Most of the Products related with†¦. ———————————————— Automobiles ————————————————- Trucks& Buses ——————————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Farm Equipments ————————————————- Product & Marketing Division ————————————————- Production Division: * ————————————————- Company works on Three Parts. 1. ————————————————- Ignition Parts 2. ————————————————- Transmission Parts. 3. ————————————————-Engine Parts. ———â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Marketing Division: * ————————————————- Selling Through two Department. 1. ————————————————- O. E. M. department. 2. ————————————————- A. M. department. ————————————————- EXHIBIT 1 ————————————————- Partial Organization Chart —————————————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- ————————————————-Inside & Outside sales In 1992; * Total sales $500 million Inside sales (to AM div) – $100 million Outside Sales (to OEM)- $400 million * Ignition parts sales- $130million * Engine parts sales- $90million * Transmission parts sales – $100million * AM Division sales- $180 million ROI for the Manufacturing Plants * Each Plant has to meet targeted ROI. ROI = Budgeted Profit Actual beginning-of-the -year net assets Where Budgeted Profit =( Expected Revenue- allocated O/H- tax) Actual beginning-of-the-year net assets = total assets-current liabilities. Actual 1992 ROI computation- Rochester Plant Abrams company –Transmission PartsDivision ROCHESTER PLANT Profit & ROI Statement,Dec 31,1992 Sa les revenue†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦$124,866 COGS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 73230 Gross Margin†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 51636 Operating expenses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20792 Division Expenses assigned†¦.. 11340 corporate expenses assigned†¦. 3420 Profit before taxes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16084 Taxes Imputed†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4825 Profit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. $11259 * Net Assets Assigned as of January 1,1992 Total Assets: Cash & receivable†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. $25000 Inventories †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12875 Property, plant & equipment at book value†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 86560 Total Assets †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 24435Less: current liabilities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26135 Net Assets†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. $98300 ROI = Profit / Net Assets = $11259/ 98300 =11. 45% Suggestions to improve evaluation system: * ROI can be used combination with other performance measures-balanced set of long term/short term; financial/non-financial * EVA can be used instead of ROI. Marketing Strategies * Top Management consider OEM & AM different. * Each parts? OEM sales have to meet an Annual Sales Revenue. * The OEM department have to†¦Ã¢â‚¬ ¦. 1. Minimize inventories. 2. Control cost. * AM has to concentrate on availability of Parts. Incentive compensation Plan Appropriate 50 line & staff managers under plan. * Bonus given on basis of fixed formula. * Each participant get bonus on standard bonus point(SBP). * SBP based on hierarchical position. Standard dollar award per point (SDAP) = total of SBP of all participants total bonus pool amount Standard Bonus in $ = Standard Do llar ? Standard Bonus Point Award per point. of Participant. if Actual Profit ^ 4% more than budgeted, Manager get 25% more standard bonus. Evaluation of incentive compensation plan: * The performance is measured by compare of actual profit and budget profit. All the measurement is associate with data, sometimes the performance will be influence by variance elements, such as, economic environment, the demand level, material price, cost of labor, and government policy, so the measurement need to improve in some areas. Suggestions: * The non-financial performance measurement system should be established. * The balanced scorecard is a good choice for company measure performance. With a good performance measurement system, the incentive compensation plan will be improved. Problems encountered with Management * Some dispute over transfer pricing. Bias with AM division on placing order of parts. * All divisions using too much inventories. Question- 1 Evaluate each of the concerns expresse d by top management, & if necessary, make recommendations appropriate to the circumstances described in the case. Ans-1 * Management has 3 main problems: 1. ROI Behavior. 2. Transfer Price disputes 3. Operational trouble shouting. Recommendations * Company should use EVA rather than ROI. * Company should control the investments separately using NPV and capital turnover measures. * Bonus should be based on the budgeted income level. * Company should change the TP method. It will give all internal partners full information about the cost structure and company will avoid â€Å"upstream fixed costs†. Question- 2 What is your overall evaluation of Abrams? management control system ? Describe strengths or weakness that you identified but did not include in answering the previous question. What changes, if any, would you recommend to top management ? Ans-2 * Company Management Control System was poor. * Company failed to minimize the cost and to control inventory level. Strength * T he company has a clear management structure. * The company has employed a bonus plan for employees. The AM Marketing division will input products form the other three divisions, and sell it to domestic and foreign market, it helps the company save cost when it input internal. Weakness * The Abrams Company has three totally independent divisions, and the three divisions are lack of connection. * The transactions between the three divisions dispute the transfer pricing. * OEM customers preferred than AM. Suggestions * Top management should try to control inventory level. * Company should use non financial measures like inventory turnover. * If it is an strategic issue company should connect this measure to the bonus system.

Condorcets views essays

Condorcets views essays As scary as it may seem, Condorcets view of modern day life could be no closer to being true and accurate as it presently is. Condorcet had a view of life being more sophisticated by being more technologically advanced, allowing the worker to do less physical labor and accomplish more. In addition, he saw the ability to end poverty, make equal rights for women, and an order to economic affairs so that every individual, guided by reason, could enjoy true independence. Further, Condorcet also saw a need for a social security system and suggested that population growth would ultimately be checked by means of birth control. Looking at todays society herein the United States, it could be assumed that our forefathers were paying attention to Condorcets views. We have made great strides in technology beginning with the automated system for building cars. Since that time, computers have led to advances in many areas making the common worker more productive but less laborious. Over the years we have made great strides in equality for women. Although equal is not still truly equal. Today, we are more equal than we have ever been. Unfortunately, though, poverty is still an ongoing problem in todays society. However, it is an issue that is on the front burner and is receiving a lot of attention. As for the control of the population, we in the United States have not been forced to begin those steps. However, in certain Asian countries, that very thing is taking place by allowing a one-child limit on each family. Overall, Condorcets view on the evolution of civilization could not be closer than it is in the United States. As scary as it may seem, he obviously had a crystal ball that allowed him to see into the future. ...

Best Tips on How to Write Any Debate Essay

Best Tips on How to Write Any Debate Essay The nightmare of being a student is in the fact that you never know the type of assignment your teacher might ask you to do at any point in time. You might end up thoroughly failing in your class work unless you understand some of the most crucial concepts for handling some of these tasks. This paper will focus on debate essays and ways in which you can achieve high scores by following simple procedures and guidelines. Introduction on How to Write a Debate Essay These essays are narratives that are built on arguments. They divide people into two distinct groups – You are forced to either support or oppose a motion with no option for a middle ground. You are to present all the facts that you believe will help you win your argument. Such conflicts are mostly seen among politicians during parliamentary sessions. Arguments also occur among ordinary people in normal interactions. Crucial Facts on How to Start a Debate Essay You first need to know how to write a debate essay step by step if you are to get everything right. Understand what comes first and what needs to be placed in the middle and last section of your document. Here is something you should consider at the start of every paper: Create a hook You need to get the attention of your audience through the first few lines of your paper. Use facts that are mind-boggling and that are likely to make them trust you. Make this information sound new to them even if they have heard of it before. Provide statistics to support your claims. For instance, don’t just say that â€Å"road accidents are some of the major causes of death in the world.† Instead, show the number of people who are killed every year as a result of rogue driving. Show how some of these people are breadwinners in their families or even newlyweds. In other words, capture the attention and imagination of people by all possible means. Show the origin Every issue always has roots, some of which are never known to the public. Dig deeper into the archives and retrieve enough information that shows how the problem began. In the case of road accidents, you can research to find out how, why, and when the first road accident occurred. You can be more specific to reveal the names of those who lost their lives. Find out what impact these victims had in their nation and include it in your document. However, do not be too wordy. Formulate a thesis statement This is a summary of what the paper is all about. It shows the relationship between cause and effect by indicating why you support your argument. Avoid being too general since the sentence will lose meaning. Do not say, Several factors lead to road accidents. Instead, mention these factors. Say something like Road accidents are caused by increased levels of corruption, drunk driving, poor roads, and faulty traffic lights. Choosing what to Omit Resist the temptation of including every detail in your introduction. That is not how to write a good debate essay. Details are to be added in the body section and not in the introduction. Resist the temptation of wanting to share everything you know about a topic. Stay focused even as you try hard to make your audience agree with you. Different Ways of Making a Thesis Statement It is not a must that you use the same method as everyone else when creating your thesis statement. You have three distinct options for this section whenever you are writing a debate essay. Here are the three main ways to construct any thesis statement. Provide all pointers Your thesis statement can include the crucial points you intend to talk about. Take, for example, a topic like Teenage Pregnancy. The points you might want to discuss probably include â€Å"neglect by family members, rot in the society, and drug abuse.† You can introduce these points in the following way: Sample: â€Å"Increased pregnancy among teenage girls is as a result of neglect by parents, moral decay in the society, and unreported rape cases.† You will need to discuss each point in details when you get to the body section. This might be the best option for you as you would easily spot all your crucial points and discuss them in details without forgetting any of them. Answer a question Use your topic to formulate a question. For instance, ask yourself why most people are unhappy with their lifestyles. You should be able to develop an answer that can be used in your thesis. Here is a typical response to such a question: Sample: People are not happy with their lifestyles due to the high levels of unemployment that leaves them living below their means, and that denies them the ability to enjoy the luxuries of life. Express your discontentment You can show why you believe that some assumptions are wrong. Provide your reasons in the same sentence. Make this an argument that might strike a constructive conversation. Here is a good example: Sample: â€Å"It is vague to assume that all old illiterate people can learn statistics since this is a technical discipline that requires young people with high IQ.† We hope that all your questions on what is a debate essay were sufficiently answered. Make good use of the information provided here to master how to write your debate essay effectively. Simple Tips for Writing a Debate Essay The ideas provided in this article should be incorporated into the structure of a debate essay. Have a clear understanding of how to begin a debate essay. Here are more tricks and tips on how to make a debate essay. Sound professional: You cannot convince people unless you make them believe that you know what you are talking about. Be thorough: Exhaust all the points needed to create a convincing document. Introduce your points: Every new paragraph should have a short sentence to let your audience know what to expect. Strong conclusion: Amaze your audience with a memorable ending. It has to be in line with your thesis statement. These tips will leave a mark in the heart of any examiner. This result leads to good scores. Hire Writing Company You can hire a professional writer to help you write your paper. This relieves you of the stress of having to do the job on your own. It is especially crucial when you have other commitments that are taking most of your attention. Such engagements include family meetings and adventures, revisions for forthcoming exams, or a trip with friends. A professional academic writer often has the qualifications needed to work on any project. Your paper, whether urgent or not, will be handled in the most professional way possible. You will receive a perfectly written paper with no grammar errors, and that is also free of plagiarism. Place your orders with us today and allow us to provide you with excellent writing services. We have bonuses just for you.

Economic and Political Environment of Orange Mobile Essay

Economic and Political Environment of Orange Mobile - Essay Example The state of social stability within the environment also often becomes the cause of vast development in a certain industry and insufficient funding in another. The extent of influence produces by various conditions within the environment differs for one industry and for another. There are companies, which businesses are so vital to the community, which government strives to maintain stability within their environment. On the other hand, there are companies that must adjust themselves to changes in their environment without significant bargaining powers to question the situation. It is important to recognize the differences of corporations regarding to this issue. Within this elaboration, I am discussing the effect of political and economic changes in the environment to the telecommunication industry. The objects of study are Orange Mobile, one of the market leader of the telecommunication industry in Europe, and several of its competitors. The purpose of the elaboration is to define the extent to which environmental changes contributes to the changes of corporate strategy or corporate operation within the telecommunication industry. ... To date, Orange Group companies have a strong business in United Kingdom, France, the Netherlands, and various other nations in Europe. Furthermore, the Orange brand has also operated in several Asian countries. The company launched its business to the public of United Kingdom in 1994. However, it is not until 2 April 1996 has the company underwent its first initial public offering with the shares being listed in the London and Nasdaq markets. The company obtained its first million customers in 1997 and named as the best performing share in 1998 under the name Orange Plc. In June 1999 Orange is described as 'one of the outstanding business success stories of the past few years' and a company who has 'courageous vision and commitment to the long running potential of mobile telecoms ('History of Orange', 2005). III. Influential Aspects III.1 Earlier Market Condition In its first year of operations, the group faced difficult times. The social condition of the market was hardly conducive for development of mobile phone business. The mobile phone markets in 1994 were a confusing place for customers in UK. Digital networks are new stuffs and only few people understand the benefits. Tariffs regulations are complex and prices are high making the industry only attractive to business customers. For illustration of the inconvenient system, users had to sign-up to a three year contract, with high monthly rental fees, high call tariffs and with little flexibility regarding the type of services offer ('History of Orange', 2005). Today however, the business has developed into millions of dollars worth of industry in UK. Rapid innovation produces new types of communication services, competing in terms of prices and service qualities.

Operations ManagementQuality Essay Example | Topics and Well Written Essays - 500 words

Operations ManagementQuality - Essay Example It led to the establishment of an innovative public and private partnership. The main support for the act comes from the Foundation of the Malcolm Baldrige National Quality Awards which was recognized in 1988. However, the purpose of this award is for the betterment of manufacturing and services of small and large businesses, education, health, non-profit corporations that relate and are reviewed to be remarkable in several areas of leadership and strategic planning, measurement, knowledge management, human resource, process management and their outcomes. This award is only given by the president of the United States to the businesses and corporations. The award program was created by the parliament in 1987 to be familiar with the United States organizations for their success in quality, performance and to increase awareness about the significance of quality and performance superiority as a viable edge. Although, the award is not only given for a particular product and service, but is divided into different categories such as manufacturing, service, education, small business, nonprofit organizations and health care services. In 1980's, many of the government officials and industry saw tha t a transformed emphasis on quality has become a necessity for doing a business rather than just being an option.